Every organization is a created reality which matures with time and the efforts of its leadership team. With the challenges that come with today’s fast-changing business environment, organizations can easily lose focus on the core values & founding principles which are essential for sustainable growth. To sustain & grow in this VUCA world, organizations need to constantly re-organize themselves based on changing needs, while staying firm on the core values which should be imbibed by the employees and is translated in every business process.